New generation energy for a better future.

Creative idea

TotalEnergies encountered low brand perception in the fuel sector, where consumer loyalty was low, differentiation was weak, and options were abundant. It transformed into TotalEnergies, investing in sustainable energy sources. In response to low consumer sustainability awareness, the brand redefined sustainable fuel investments as 'new generation energy.' Communicating the transformation through a playful father-daughter relationship, the brand encapsulates the essence of this journey with the slogan 'New Generation Energy for a Better Future.’’

Brand name: TotalEnergies
Advertiser / client: TotalEnergies Turkey
Product / service: TotalEnergies Stations
Campaign name: TotalEnergies
Agency network: FCB
Agency: FCB Artgroup İstanbul
Media agency: OMD
Digital agency: FCB Artgroup İstanbul
Production company: Public Film
Web address: https://totalenergiesistasyonlari.com.tr/
Executive creative director: Ateş Çavdar
Creative director: Cem Önder Yaşar
Art director: Berkay Bozyel, Gözde Pişkin, Elif Açıkgöz, Nisa Arslan, Nazik Yıldırım
Copywriter: Gülce Geyik
Designer: Kübra Elönü
Account director (agency): Seher Burcu Önder, Büşra Türkmen
Client account director: Mert Kokulu, Pınar Aslı Gündoğdu, Cansu Melek Atak, Gülşah Şenel, Meral Ekinci Karadeniz
Media director: Bahar Benli
Managing director: Erhan Adsan
Strategic planner / strategist: Arif Emre Perçin
Senior planner: Zeynep Gaye Yılmaz, Tuğba Çağlayan
Pr director: Murat Avalin (Canvas)
Photographer: Emre Ünal (PPR)
Film production: Public Film
Director: Melih Eryılmaz
Director of photography: Emre Ünal (PPR)
Music: Cenk Çelebioğlu (25m2 Music Prodüksiyon)
Agency producer: Nilay Ciğit
Post production: Sinefekt
Post production producer: Sinefekt
Digital production: Piktora
Digital strategist: Furkan Kartal
Digital creative: Hazal Şirin, Aslı Aydemir
Additional company: Digital Film Director: Fatih Ahmet Kaya