WATER FOR TOMORROW

Creative idea

Studies have shown that 42% of Turkish women habitually rinse the dishes before placing them in the DW, using approximately 57 liters of water every time. It was a huge waste of water. And according to the UN, Turkey was at risk of becoming water poor in 2030. Based on this, we repositioned our detergent as an enabler of water preservation and brand as a spokesperson of the water issue. We started a movement called “Water for Tomorrow” aimed to stop pre- rinsing. We created movement, put everything under it, and communicated through it in both conventional and unconventional channels.

Brand name: FINISH
Advertiser / client: RECKITT
Product / service: DISHWASHER DETERGENT
Campaign name: WATER FOR TOMORROW
Agency network: HAVAS
Agency: Havas Turkey
Digital agency: rık Bayar, Cem Oğuzcan, Ece Erel, Harun Çeliksoy, Başak Göktürkler, Göksu Balmuk, Tutku Aküzüm, Ece Çakar, Doğa Çifter, Açelya Çetintaş, Dilara Adaylar, Bahar Tad
Additional company: Contentine, Circus, Punch BBDO,Cora Communications ,Brandit , Havas CX İstanbul
Executive creative director: Volkan Dalkılıç
Art director: Hasan Yıldırım, Emrah Yıldırım, Oğuz Can Arslan, Ebru Kasal, Sezgin Bulut, Dilara Tuncer, Ekrem Ertürk Düzel, Melike Erdemir
Copywriter: Anıl Süleyman Çınar, Ozan Yücekuş
Account director (agency): Berk Yılmaz, İrem Kara, Hare Lilya Ganiç, Asya Biçer, Doğuş Savu, İrem Pusal, Buse Nur Böbür, Lyvia Kuyumcuoğlu
Media director: Didem Demiralp, Nevin Nebioğlu, Zeynep Satış, Başak Malçok, Açelya Çetintaş
Managing director: Ceren Çubukçu
Strategic planner / strategist: Ayça Çınar
Film production: Depo Film, Mental, Shortcut, Bee İstanbul
Director: Dual, Martin Werner, Ege Göksu, Kuntay Alpman, Şeyhmus Altun, Cem Özkurt, İlker Yurdagüven, Senem Bay, İpek Kent
Music: 3K1A
Agency producer: Sıla Salgın, İrem Akalın, Gözde Bilir, İdil Yalçınöz
Post production: İmaj, ABT İstanbul, Lunapark Film, Bee İstanbul
Digital strategist: Ulaş Olkun
Digital creative: Zihni Başsaray, Yasemin Küçük
Additional company: Marketing Team: Tarık Bayar, Cem Oğuzcan, Ece Erel, Başak Göktürkler, Göksu Balmuk,Tutku Aküzüm, Doğa Çifter, Ece Çakar Digital Activation Manager: Dilara Adaylar CCO: Ergin Binyıldız Creative Group Head: Ömer Ceran, Serhan Koçak