Start up package

Creative idea

To promote HALKBANK's Start-up Package, we transformed garage doors into a powerful new advertising medium. Drawing inspiration from iconic Start-ups like Apple and Amazon that began in garages, we turned this humble space into a medium for telling the greatest entrepreneurial stories. By leveraging unexpected, everyday locations, the campaign highlighted HALKBANK’s commitment to supporting new businesses from the ground up. Additionally, we set up a business podcast studio in one of the garages to provide inspiration and practical advice. Not only did the innovative approach generate significant buzz, but it also led to measurable growth in client portfolio.

Brand name: HALKBANK
Advertiser / client: HALKBANK SKOPJE
Product / service: Financial service
Campaign name: Start up package
Agency network: MCCANN WORLDGROUP
Agency: MCCANN SKOPJE
Creative director: Bojan Dodevski
Art director: Boban Milanovic; Petre Reshov
Copywriter: Bojan Dodevski
Account director (agency): Iva Belovski
Managing director: Bojan Kocovski
Strategic planner / strategist: Irina Maja