Discoverage

Creative idea

To help mountain rescuers win the race against time, Vodafone redesigned the way network coverage works for the search&rescue parties to be able to locate the victim’s phone. The technology innovation that allowed the network to join the rescue team was documented in a film that sparked nation-wide conversation. Vodafone reengineered their fixed network transmitters into mobile signal drones that can enter the deepest crevasses, caves or abrupt valleys. At night drones can power photometry scanning devices that help prolong the efforts which otherwise would have stopped after sunset. Data is sent to the command center in real-time and an AI identifies people based on temperature and environment changes

Brand name: Vodafone
Advertiser / client: Vodafone
Product / service: Telecom
Campaign name: Discoverage
Agency network: MCCANN WORLDGROUP
Agency: McCann Bucharest
Media agency: Wavemaker
Digital agency: MRM Romania
Additional company: MRM Romania, Oxygen, Wavemaker
Production company: Mitra Film
Executive creative director: Ruxandra Papuc
Creative director: Adrian Rusu
Art director: Andra Vlasceanu, Iulia Bold, Andra Mihalache
Copywriter: Anca Pantus, Mircea Tara
Account director (agency): Doina Ionescu
Strategic planner / strategist: Stefan Chiritescu
Photographer: Greenmind Studio
Film production: Mitra Film
Director: Alexander Bach
Agency producer: Tiberiu Muntean, Cosmin Hritcu