The Most Readable Contract
Creative idea
Most people don’t read insurance contracts. Hence, questions and misunderstandings regarding what’s covered and what’s not. Since TBC Car Insurance has nothing to hide, we’ve decided to create the most readable contract. Neuroscientists, philologists and font designers helped us re-design the font, simplify the layout and insurance clauses and make it clearer and easy to read. And while others are “shady” with their contracts, we put ours on billboards, city busses and merchandising, so that the existing and potential clients could get our message. Contractica, the easiest to read Georgian font for contracts, is now available for everyone for free.
Brand name: TBC Insurance
Advertiser / client: TBC Insurance
Product / service: Car Insurance
Campaign name: The Most Readable Contract
Agency network: INDEPENDENT AGENCY
Agency: Windfor's Tbilisi
Web address: https://www.contractica.ge/
Executive creative director: Beqa Meparishvili
Creative director: Bibi Asatiani, Nino Gordeladze
Art director: Mari Sukhishvili
Copywriter: Irina Sakvarelidze
Designer: Meko Chikadze, Sergo Titenkov
Client account director: Keti Razmadze
Managing director: Sopo Kechkoshvili
Strategic planner / strategist: Mariam Chkaidze, Elene Gugushvili
Film production: Ina Margvelashvili
Director: Giorgi Zatiashvili
Director of photography: Giorgi Zatiashvili
Music: Misho Eliava
Agency producer: Mariam Lobjanidze
Additional company: Special Thanks To:
Typographer - Akaki Razmadze
Neuropsychologist - Nino Margvelashvili
Philologist - Rusudan Margishvili
