The Way to Victory

Creative idea

We introduced a new solution for the Ukrainian retailer: a loyalty campaign integrated with a charitable component to enhance brand awareness. The campaign aligned with timing and client needs while collaborating with the Aurora and the local community, seamlessly incorporating donation into daily routines. Aurora's charity commitment led to a resonant, impactful product that contributed to collective success. The fundraising campaign, with collectible mechanics, engaged customers, boosting loyalty and repeat purchases. Additionally, it introduced modern superheroes to a global audience. This loyalty campaign format embodies the retailer's strategic, long-term commitment to nurturing a socially responsible consumer community.

Brand name: Aurora multimarket chain
Advertiser / client: Aurora multimarket chain
Product / service: Two graphic novels about Ukrainian heroes, and charitable chips
Campaign name: Art Nation Loyalty
Agency network: INDEPENDENT AGENCY
Agency: Art Nation Loyalty, Kyiv
Digital agency: SE7ENSKY
Production company: The Will Production
Web address: https://waytovictory.avrora.ua/
Executive creative director: Volodymyr Melnychenko
Creative director: Viacheslav Buhaiov (The Will Production) / Iryna Gromova (Art Nation Loyalty)
Art director: Viacheslav Buhaiov (The Will Production)
Copywriter: Iryna Gromova
Designer: Karina Abileva / Vitaliy Volynets
Account director (agency): Tetiana Kholodniak
Client account director: Roman Sivkovskyi
Media director: Valeriia Melnikova
Film production: SE7ENSKY
Director: Artem Yasinskiy
Director of photography: Vadym Lysytsia (FOXXSTUDIOS)
Music: Vadym Lysytsia (FOXXSTUDIOS)
Screenwriter: Vadym Lysytsia (FOXXSTUDIOS)
Post production: FOXXSTUDIOS
Post production producer: Vadym Lysytsia
Additional company: Art Nation Loyalty team: Ilona Kyrylenko, Valeriia Troian. Avrora multimarket team: Maksym Nezviietskyi, Volodymyr Brazhnyk, Viktor Horbunov. The Will Production team: Denis Fadeev, Oleksandr Koreshkov, Ihor Kurilin, Kateryna Kosheleva, Nazar Ponik, Bohdana Vitkovska, Kyrylo Malov. The FOXXSTUDIOS: Andryy Bezkrovny, Roman Katruk, Oleksii Zavgorodny (POSITIFF), Anna Trincher, Olya Polyakova.