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Creative idea

We hacked comparison videos to ease men’s decision fatigue on deodorants by targeting a broader audience through their favorite channels. Using Social Listening, we identified what consumers were searching for on social media and created six-second YouTube bumpers that play before comparison review videos. These bumpers align with the video’s subject, showcasing how NIVEA MEN Deep simplifies their choices, allowing them to focus on other decisions.

Brand name: NIVEA MEN
Advertiser / client: Sachin Killawala
Product / service: NIVEA MEN DEEP
Campaign name: NIVEA MEN DEEP
Agency network: PUBLICIS
Agency: Publicis Groupe Hungary - Budapest
Additional company: Publicis One Touch
Production company: GREENSTOCK 504cc TA RED DOT PRODUCTIONS
Executive creative director: Rodrigo Leal Rodrigues
Creative director: Rita Harbie, Romulo Caballero
Art director: Lucas Sousa Gondim, Namita Nair, Yue Qiu
Copywriter: Priscila Franco, Jillian D'Silva, Stephanie Rodriguez
Designer: Vitor Silva
Account director (agency): Kathryn Smyth
Client account director: Penny Macpherson
Strategic planner / strategist: Karabo Ganzini, Lora van Hooff
Agency producer: Brigitta Höhn
Post production: Publicis One Touch Hungary&Neongod
Post production producer: Kristóf Novák, Gabor Tirpak, Federica D'Ambrosio