Granny Office

Creative idea

Granny Office activated grandparents to upgrade to a better internet, and activated Millennial and Gen Z working people to visit their grandmas more often. At same time, they sampled Vodafone's internet quality and spent more time together. To achieve this, Granny office is all about creative use of media and targeting: it targeted grannies on the Instagram pages and Facebook groups they use most often, and targeted youngsters separately on social media.

Brand name: Vodafone
Advertiser / client: Vodafone Hungary
Product / service: Vodafone
Campaign name: Granny Office
Agency network: VML
Agency: VML Budapest
Chief creative officer: Debbi Vandeven, Bas Korsten, Jaime Mandelbaum
Executive creative director: Karolina Galácz
Art director: Péter Sári
Copywriter: Marianna Molnár
Designer: Mihály Ferencz, Zsolt Szabó
Account director (agency): Ádám Babocsay
Strategic planner / strategist: János Debreczeni
Agency producer: Fanni Zádor