The Server of Appreciation

Creative idea

Samsung innovatively addressed the need for parental approval among kids and young adults by creating a unique virtual conference in Minecraft, attracting 40,000 participants. This 'Server of Appreciation' was a groundbreaking event where gamer kids showcased their architectural and design skills in a competition judged by prominent influencers. The winning building hosted Samsung’s live event, streamed on Twitch to include non-gamers. Esteemed speakers emphasized the future utility of gaming skills, impressing beyond Gen Z also their parents with relatable content. The event garnered 18 million impressions and bridged generational gaps, demonstrating the creative potential of technology in fostering meaningful connections.

Brand name: Futureproof Academy by Samsung
Advertiser / client: Samsung
Product / service: Futureproof Academy Platform
Campaign name: Futureproof Academy - The Server of Appreciation
Agency network: PUBLICIS
Agency: Publicis Groupe Hungary - Budapest
Media agency: Starcom
Additional company: Universum8
Web address: https://jovoalloakademia.hu/jovoallokampusz
Agency chief executive officer: Vladimir Tkachev
Executive creative director: Márton Jedlicska
Creative director: Dávid Harmath
Art director: Sándor Szabó
Copywriter: Ádám Dávid
Designer: Nikolett Varga, Katalin Zsarkó-Drahos
Account director (agency): Gabriella Rácz
Client account director: Tamás Kiss
Media director: Attila Holdosi
Strategic planner / strategist: Dorottya Dinh, Eszter Domonkos
Event production: Universum8
Additional company: Publicis: Claudia Svihran - Business Director Zsófia Véber - Senior Account Director Balázs Simics - Account Director Dávid Knapp - Motion Designer / Editor Dániel Nagy - Copywriter Intern Hyross Ferenc - Social Media Manager Gábor Kiss - Head of DTP Gabi Szabó - DTP Operator Judit Nádudvari - DTP Operator