SHOWCASE

Turkish Airlines - The Biggest Flag of The World

Entry code: 1801004GD21
Agency: Tribal Worldwide Istanbul, MullenLowe Istanbul
Advertiser / client: TURKISH AIRLINES
Group: B. EXCELLENCE IN MEDIA, Use of Creative Idea

Creative idea

Flights had stopped due to the pandemic. For the first time in history, we would not be able to celebrate the national sovereignty day with flags we carried into the skies on our aircraft. We started a flight with the code TK1920 from the capital Ankara. We drew the Turkish flag with the flight route of the plane. At the end of this flight, which was watched live on Flight Radar, the biggest flag was drawn in front of millions.

Brand name: TURKISH AIRLINES
Advertiser / client: TURKISH AIRLINES
Product / service: AIRLINE
Campaign name: The Biggest Flag of The World
Agency network: DDB WORLDWIDE
Agency: Tribal Worldwide Istanbul, MullenLowe Istanbul
Production company: PTOT
Executive creative director: Arda Erdik (Tribal Worldwide İstanbul) Berkay Özay (MullenLowe İstanbul)
Creative director: Başar Bellisan (Tribal Worldwide İstanbul) , Melih Ediş (Tribal Worldwide İstanbul), Erdem Suyolcu (MullenLowe İstanbul)
Art director: İsmail Anıl Güzeliş (Tribal Worldwide İstanbul) , Emre Karaca (Tribal Worldwide İstanbul) , Nur Akyürek (Tribal Worldwide İstanbul) , Sedef Lakay (Tribal Worldwide İstanbul), Kerem Şeşen (MullenLowe İstanbul)
Copywriter: Selçuk Çelebioğlu (Tribal Worldwide İstanbul), Merve Selamet (Tribal Worldwide İstanbul), Balım Beren Sunar (Tribal Worldwide İstanbul), Fırat Palaz (MullenLowe İstanbul)
Account director (agency): Alp Gürsoy (Tribal Worldwide İstanbul), Göktuğ Yurt (Tribal Worldwide İstanbul), Ekin Burcu Güler (Tribal Worldwide İstanbul), Ceyda Coşkun (MullenLowe İstanbul), Ceren Kaban (MullenLowe İstanbul), Mehmet Ali Bahçeli (MullenLowe İstanbul)
Client account director: Uğur Emre Paksoy
Strategic planner / strategist: Furkan Özgür (Tribal Worldwide İstanbul), Alper Çelik (MullenLowe İstanbul)
Senior planner: Can Çalışkan (Tribal Worldwide İstanbul), Yusuf Muslubaş (MullenLowe İstanbul)
Agency producer: Tuğrul Karadeniz (MullenLowe İstanbul), Emirhan Akıncı (MullenLowe İstanbul)
Digital creative: İzlem Türker(Tribal Worldwide İstanbul), Sinem Savaş(Tribal Worldwide İstanbul)
Additional company: Gülcan Uslan (Traffic Manager/Tribal Worldwide İstanbul) Maral Engür (Digital Communications Director/Tribal Worldwide İstanbul) Mehmet Yıldız (Motion Graphic Designer/Tribal Worldwide İstanbul)

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