Driving behaviour change from day one.

Entry code: 1801007GD23
Agency: hasan & partners, Helsinki
Advertiser / client: Neste Oyj

Creative idea

Neste’s CO2 Friendly Driving campaign targeted new drivers to instill climate-friendly driving habits, as an immediate solution to reduce traffic-related CO2 emissions. Through engaging content featuring trusted influencers and an entertaining eco-driving race, the initiative raised awareness and provided practical tips on reducing emissions. Partnering with driving schools, research centers, and government agencies, the campaign contributed to industry conversations about driving education and legislation. The creative approach provoked discussions on transport emissions and aimed to create lasting behavior change among young drivers, ultimately lowering lifetime emissions and promoting Neste’s strategy of a healthier planet for future generations.

Brand name: Neste
Advertiser / client: Neste Oyj
Product / service: CO2 Friendly Driving
Campaign name: CO2 Friendly Driving
Agency: hasan & partners, Helsinki
Media agency: Dagmar
Production company: hasan & partners
Web address:
Executive creative director: Tobias Wacker
Creative director: Tobias Wacker
Art director: Mikko Juhola
Copywriter: Topi Leikas
Account director (agency): Jarno Lindblom
Client account director: Mika Hyötyläinen
Managing director: Markus Pirilä
Strategic planner / strategist: Nina Perälä
Pr director: Eva Kiviranta
Director of photography: Aleksi Koskinen
Agency producer: Christopher Keravuori, Karina Mamadalieva
Post production: hasan & partners
Additional company: hasan & partners: Henna Kaijomaa (Planner Trainee) Aino Haanrinne (Senior Communications Consultant) Jenni Halme (Project Management Trainee) Neste: Riika Nurminen (Marketing Manager) Hanna Leijala (Communications Manager) Tytti Oksanen (Social Media & Content Manager)


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