#FreeTheLeopards

Creative idea

The eighth meeting of the Contact Group on Defence of Ukraine, held at the American Ramstein Air Base in Germany, discussed the supply of German-made Leopard 2 tanks to Ukraine. Germany was the only country not to support the decision.  So, with the Ukrainian Ministry of Foreign Affairs, we launched a #FreeTheLeopards flash mob on their official Instagram page. Both Ukrainians and foreigners could participate by sharing photos in leopard print attire and adding the hashtag #FreeTheLeopards. This was a way to show support for Ukraine and to stimulate the German government to support the decision to provide tanks.

Brand name: Brand Ukraine
Advertiser / client: Ministry of foreign affairs of Ukraine
Product / service: Creative Campaign
Campaign name: Leopards For Ukraine
Agency network: INDEPENDENT AGENCY
Agency: Bickerstaff.756, Kyiv
Web address: https://bickerstaff.ooo/
Creative director: Ilia Anufrienko
Copywriter: Sergei Artemenko
Additional company: Project manager: Hanna Oryshchenko Motion/3D Designer: Kim Honcharov Graphic/Motion Designer: Elizabeth Bilohub Head of Brand Ukraine NGO: Mariia Lypiatska Head of Ukraine.ua: Yaroslav Turbil Deputy Director for Public Diplomacy and Communications Department: Viktoriia Lialina-Boiko