#flutwein - Our Worst Vintage

Creative idea

Ahr Valley is one of the most distinguished wine-growing region in Germany. Due to catastrophic floods this region experienced a „living hell' in the summer of 2021. Ahr Valley suffered the hardest hit. More than 46 wineries of the region lost everything. But 200.000 bottles of wine – soiled with mud and dirt – survived the disaster. The bottles looked impossible to sell. We created a special collection of wines from scratch, branded them as „Flood Wines” and started selling them on a crowd-funding platform, dedicated to the rebuilding of the wine region.

Brand name: Flutwein
Advertiser / client: Ahr - A wineregion needs Help for Rebuilding e.V.
Product / service: wines from the flooded wineregion 'Ahr'
Campaign name: #flutwein - Our Worst Vintage
Agency network: INDEPENDENT AGENCY
Agency: Seven.One AdFactory/Creative House, Unterföhring, White Rabbit Budapest, Budapest
Digital agency: Seven.One AdFactory
Additional company: WallDecaux, Startnext GmbH, Bohnen Logistik GmbH & Co. KG, Ahrwein e.V., Restaurant klebers küche.garten GmbH & Co KG, Weingut Peter Kriechel
Web address: https://flutwein.de/
Executive creative director: Daniel Koller
Creative director: Tom Schwarz, Daniel Koller, Friedrich-Paul Spielhagen, Istvan Bracsok, Levente Kovacs
Art director: Janine Koller, Anne Eitze, Jörg Petzold
Copywriter: Daniel Koller, Friedrich-Paul Spielhagen
Account director (agency): Rebecca Marek, Ann-Kathrin Hackl
Media director: Jonas Kofahl-Kraatz, Jicky von Bechtolsheim
Managing director: Tom Schwarz
Strategic planner / strategist: Daniel Koller, Tom Schwarz, Friedrich-Paul Spielhagen, Stephan Fischer, Matthias Buratti
Pr director: Daniel Koller
Photographer: Franziska Freiwald, Tim Freiwald, Ludwig Groß
Film production: Seven.One AdFactory
Director: Leo Gammler
Director of photography: Ludwig Groß, Franziska Freiwald
Agency producer: Tim Freiwald, Ludwig Groß, Stephan Beyschlag
Post production: Bastian Felix Bormann
Digital creative: Jürgen Metzner, Elisabeth Thirmeyer, Johanna Krünes
Event production: Marie-Jeanette Honrath
Additional company: Media Consultant: Sophie Smikalla, Denis Bartelt, Valentin Oswald Clients: Peter Kriechel, Linda Kleber, Marc Adeneuer IT & Tech Consultant: Benjamin Koller Fullfillment, Shipping & Customer Support: Julian Schneider, Hendrik Gunkel