THE MINDTAKERS

Creative idea

BACKGROUND In Hungary, 1 in 2 women have experienced verbal violence by an intimate partner, and one in nine men has run into the same. INSIGHT Verbal abuse affects victims’ mental health. After a while they internalize their abusers’ violent phrases. IDEA Hungarian Interchurch Aid wanted to raise awareness of that by presenting how it looks like when the abusive words take control over one's thoughts. SOLUTION We created THE MINDTAKERS — a true-story-based online short-film series with four different narratives. In the stories we got into victims’ heads and showed how the abusers’ thoughts became their internal dialogue.

Brand name: Hungarian Interchurch Aid
Advertiser / client: Hungarian Interchurch Aid
Product / service: Nonprofit/Charity
Campaign name: THE MINDTAKERS
Agency network: INDEPENDENT AGENCY
Agency: ACG Budapest
Web address: https://themindtakers.hu/
Executive creative director: László Nagy
Creative director: Rita Alberti
Art director: Dániel Kitai
Copywriter: Tímea Maróti
Designer: Mihály Harazin
Account director (agency): Éva Virág
Media director: Bianka Bujdosó-Nagy
Director: Istvan Foltin
Director of photography: Daniel Reich
Agency producer: Brigitta Höhn
Additional company: Account Supervisor: Edina Egyházy Account Manager: Zsófia Pásztor Production Assistant: Szilvia Zámbori Senior Social Media Manager: Csilla Erdei Social Media Manager: Marcell Raczky Content Art Director: Ágota Antal Content Copywriter: Móric Ménesi