KINDER HALLOWEEN

Creative idea

Kinder turned the scariest holiday into an emotional education opportunity. The emblematic Halloween pumpkins became the Emotional Pumpkins and were given emotions: anger, sadness, happiness, pride, fear, surprise. We invited parents to open a discussion about emotions with their children through a fun, themed activity: carving the Emotional Halloween pumpkins together. With tutorials on Kinder’s website, social media content, TV ads and in-store communication, we teached kids on how each emotion feels like and how it can be carved, while parents were advised by a child psychotherapist on how to talk to kids and get insights into their emotional wellbeing.

Brand name: Kinder
Advertiser / client: Ferrero Romania
Product / service: Chocolate snack
Campaign name: THE EMOTIONAL PUMPKINS
Agency network: PUBLICIS
Agency: PUBLICIS ROMANIA
Web address: https://www.kinder.com/ro/ro/xp/halloween/
Executive creative director: Ana-Maria Taralunga
Creative director: Silviu Nedelschi
Art director: Catalin Grigore, Diana Maftei
Copywriter: Horia Girbea
Account director (agency): Adina Albu, Ioana Dumitrascuta, Veronica Ciacoveanu, Tudor Toma, Rebeca Rapeanu, Mirela Iordache, Andrei Purecel
Client account director: Diana Pasoi
Senior planner: Elis Iaia
Agency producer: Camelia Efrimov
Additional company: Andreea Ivanciu - Senior Performance Media Specialist Emil Mititelu - Digital Client Manager [email protected] Roxana Stratulat - Communication Manager Iulia Ioncescu - Project Manager