Unsealed Books

Creative idea

Líra, the 2nd largest bookstore chain in Hungary, faced a challenge: the government restricted its distribution of books that 'portray homosexuality'. Any book that has a gay character fell under the law. Líra wanted to find a way for people to still be able to engage with these stories, even though the government censored them. We turned to audio storytelling to free the books from the government imposed wrapping paper and to provide access to literature to everyone.

Brand name: Líra
Advertiser / client: Líra
Product / service: Líra
Campaign name: Unsealed Books
Agency network: VML
Agency: VML Budapest
Additional company: Young & Rubicam Budapest
Chief creative officer: Debbi Vandeven, Bas Korsten, Jaime Mandelbaum
Executive creative director: Karolina Galácz
Art director: Kata Bánkövy
Copywriter: Endre Minda
Designer: Mihály Ferencz, Zsolt Szabó, Attila Rózsavölgyi
Strategic planner / strategist: Orsolya Heuthaler
Agency producer: Fanni Zádor