#WeatherCorrection

Creative idea

Almost 30% of Germans, Austrians and Swiss come from an immigrant background. But immigrants are underrepresented in the media. Also diversity topics are barely covered. New German Media Makers (NdM) needed to show this disparity. Since anyone can buy the rights to name a German weather system, we bought the first 13 – giving them immigrant names instead of traditional German names, to get everyone’s attention. #WeatherCorrection was presented via website and on own Twitter and Instagram channels. With the first stormy weather system, we hijacked the news and put NdM’s call for a 30% diversity quota at the epicenter.

Brand name: #WeatherCorrection
Advertiser / client: Neue Deutsche Medienmacher*innen
Product / service: diversity awareness campaign
Campaign name: #WeatherCorrection
Agency network: INDEPENDENT AGENCY
Agency: go&try, Ketchum Publico
Web address: https://www.wetterberichtigung.org/
Creative director: Goran Golik & M. Alexander Trybus
Art director: Goran Golik
Copywriter: M. Alexander Trybus
Designer: Goran Golik & Lydia Körner
Account director (agency): Doris Christina Steiner
Client account director: Doris Christina Steiner
Media director: Doris Christina Steiner
Managing director: Doris Christina Steiner
Strategic planner / strategist: Doris Christina Steiner, Goran Golik & M. Alexander Trybus
Pr director: Doris Christina Steiner
Additional company: Saskia Schäfer, Ketchum Pleon - PR Consultant Ferda Ataman, Neue Deutsche Medienmacher*innen - Sprecherin, Project lead Gilda Sabehi, Neue Deutsche Medienmacher*innen - Sprecherin, Social Media Tajana Graovac, Neue Deutsche Medienmacher*innen - Social Media