MILKING THE WAIT

Creative idea

Background: Milk is a highly competitive and saturated market in Uzbekistan. Pure Milky, a local dairy producer with a decade of experience, decided to introduce its first-ever carton milk product last year. While loyal customers had eagerly anticipated this new offering, the brand also sought to capture the interest of a wider audience. Idea: To amplify the excitement for Pure Milky’s carton milk product launch, we developed a viral digital campaign designed to create a buzz around the theme of WAITING by using the most universal language – memes. While brands are trying to be 'unique', we launched campaign that resonates with everyone.

Brand name: Pure Milky
Advertiser / client: Pure Milky
Product / service: Milk
Campaign name: MILKING THE WAIT
Agency network: FCB
Agency: FCB Artgroup Tashkent
Web address: https://puremilky.uz/
Agency chief executive officer: Shakhrukh Nizamutdinov
Chief creative officer: Shakhrukh Nizamutdinov
Art director: Alisher Ahmedov
Copywriter: Sergey Kim
Account director (agency): Sardor Mapiraliev