Account Supervisor

Creative idea

In Turkey, periods aren’t often discussed on social media. We partnered with influencers to debunk myths about periods, collecting and analyzing over 65,000 responses using AI sentiment analysis. Based on this, we created ready-to-share period manifesto templates for women on social media. While most brands launched their youth campaigns on TikTok, we started with CapCut, directly engaging with the audience and offering easy-to-share content by simply uploading their photos. This made us Turkey’s first brand to advertise on CapCut and open a branded account, directing users to a TikTok Hashtag Challenge.

Brand name: Molped
Advertiser / client: Hayat Kimya
Product / service: Hygienic Pad
Campaign name: Molped This Girl Capcut Project
Agency network: INDEPENDENT AGENCY
Agency: H2o United Advertising Agency - Turkey/ İstanbul
Digital agency: H2o United Advertising Agency
Agency chief executive officer: Şebnem Tanyaş
Art director: Dilara Akpınar
Copywriter: Manolya İlhan, İrem İmeci
Account director (agency): Elif Olcaytu
Client account director: Burcu Yıldırım