ArtArmor – art that saves lives.

Creative idea

In a world where Ukraine fades from headlines, ArtArmor emerges as a poignant reminder of its ongoing struggle. This unexpected project reimagines used armored plates from bulletproof vests as canvases for powerful artworks, preserving the stories of lives saved and amplifying the voices of Ukrainian people. Through collaboration with local and international artists, ArtArmor brings its message of resilience and solidarity to audiences across the world. The impact of ArtArmor is undeniable: it has sparked widespread engagement of political action and meaningful conversations about the ongoing war. The project serves as an ambassador to Ukraine, reminding us all of art's transformative power to unite communities in the pursuit of peace.

Brand name: ArtArmor
Advertiser / client: Ukraine for Heroes
Product / service: Public Service
Campaign name: ArtArmor – art that saves lives.
Agency network: MCCANN WORLDGROUP
Agency: McCann Kyiv
Production company: Lumiere Production
Web address: https://artarmor.org/en/
Agency chief executive officer: Serhiy Uryn
Executive creative director: Bohdan Musiiets
Creative director: Eugene Kaminskiy
Art director: Ivan Holovlov
Designer: Serhii Bilyy
Account director (agency): Mariia Molybog
Agency producer: Olena Volobuieva
Additional company: Oleksandr Kovalchuk, Head of Charity Foundation Ukraine for Heroes Artem Gagarin, Event Creative Director, GB Event by Kvartal 95 Iryna Yuferofa, n/a, Independent Art Manager. Catalin Dobre, CCO and Co-CEO, McCann Worldgroup Romania Ioana Zamfir, ECD, MRM Romania Tõnu Kõva, Business Development & Strategy Director, Age McCann Estonia Eugene Kochetov, Web developer, ZORELiT