The Minefields Honey Project

Creative idea

IDEA The Minefields Honey Project - the magic mix of nature and tech helps us to create a product that never meant to exist by turning unsafe areas into flourishing gardens for symbolic honey making. MECHANICS Personnel limited edition jars with details about our issue became a diplomatic tool and were given directly to influential people. The harvested honey became an invitation to fundraising events for Ukraine’s demining. PRODUCTION A special blend of flower seeds was sowed across minefields using agriculture drones. Unique beehives were designed. The hives were placed strategically along the narrow de-mined zones.

Brand name: Kernel, Ministry of Foreign Affairs
Advertiser / client: Kernel, MFA
Product / service: agricultural
Campaign name: The Minefields Honey Project
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi Ukraine
Chief creative officer: Jorg Riommi
Executive creative director: Kosta Schneider
Creative director: Sergiy Biloshytskiy
Art director: Eugene Petrysenko
Designer: Dmytro Moloshnikov, Kateryna Krashtapuk, Mariia Kondratiuk, Marharyta Trokhymenko
Account director (agency): Olena Orlovska
Managing director: Tetiana Slyvko
Pr director: Yulia Meduna
Digital creative: Vitaliy Marynov, Bohdan Shemeliak
Additional company: Nazar Perikh Motion Designer Freelance Maryna Bobko Account Executive Saatchi & Saatchi Ukraine Dmytro Grushevsky New Business Director Publicis Groupe Ukraine MFA of Ukraine Lialina Victoria Deputy Director of PDC Department MFA of Ukraine Vsevolod Vereshchahin PM for Public Diplomacy Kernel Kateryna Spivakova Communication & GR Director Oksana Kostiushko Head of PR projects