Turkcell Pasaj

Creative idea

There were a lot of product and campaign messages that we needed to communicate during the month of November. To be able to reach the consumer with these messages at the right time and in the right place, we divided our two campaign communication periods into six phases. Our campaigns progressed with Reach/VideoViews/Awareness/Engagement/Traffic/Conversion KPIs simultaneously, so we had many different broadcasts with different objectives. To maximize the benefits of all these broadcasts and manage them all with a single AI, we created a strategy based on Connected Brands.

Brand name: Pasaj
Advertiser / client: Turkcell
Product / service: Turkcell
Campaign name: Turkcell Pasaj Create Your Own Friday
Agency network: GROUPM
Agency: Mindshare Turkey / Istanbul
Additional company: Mindshare
Production company: Mindshare
Web address: https://www.mindshareworld.com/turkey/
Managing director: Evrim Ziyan
Strategic planner / strategist: Pınar Ozcan / Ceren Albeniz