Marles Brand reinvention

Creative idea

Marles' rebranding merges rich heritage with modern innovation, underlining our leadership in sustainable homebuilding. We conducted thorough market analysis to understand the emotional and practical connections people have with Marles. These insights formed the basis for a comprehensive brand strategy and new communications direction, resulting in refreshed corporate identity with new logo, refreshed social media profiles and an intuitive website for improved usability. Central to the rebranding is the emotionally resonant tagline 'You are home',which emphasises the personal journey of home building and positions Marles as a trusted partner in creating meaningful living spaces,all integrated into a multi-channel brand campaign.

Brand name: Marles
Advertiser / client: Marles Hiše Maribor d.o.o.
Product / service: Timber prefabricated builings
Campaign name: You are home
Agency network: INDEPENDENT AGENCY
Agency: Zadrga d.o.o., Maribor
Media agency: Omnicom Media Group, Starcom
Digital agency: OMG d.o.o.
Additional company: OMG d.o.o.
Production company: Bright d.o.o.
Web address: http://www.marles.com
Agency chief executive officer: Dejan Vlaisavljević
Art director: Dejan Miletič
Copywriter: Žana Vlaisavljević
Designer: Tjaša Pogorevc
Account director (agency): Špela Frešer (Zadrga d.o.o.), Nastja Poljšak (OMG d.o.o.)
Client account director: Melanja Korošec, Nika Bratović
Managing director: Mateja Gramc Debeljak
Strategic planner / strategist: Nastja Poljšak, Jaka Satler
Senior planner: Karolina Škrabanja
Photographer: Iztok Medja, Toni Konrad
Film production: Bright d.o.o.
Director: Blaž Švent
Director of photography: Žiga Župančič
Music: Anže Langus Petrovič
Screenwriter: Žana Vlaisavljević
Agency producer: Mojca Pernat
Post production: Lukas Miheljak, 001 d.o.o., Matic Prusnik