PUMB Rebranding. Making Logo Bigger.

Creative idea

PUMB had strong offers (low fees, fast service, convenient app) but looked like an old-fashioned “bank in a suit.” To signal leadership, we rebuilt its visual and verbal system: removed dated formalities (the circular badge, old typeface, complex layouts), made the logo boldly larger, and sharpened the brand voice. The legacy circle was repurposed as a navigation device across the ecosystem (app, branches, B2B). The result is a louder, sharper, more direct brand that aligns perception with performance—and is impossible to miss.

Brand name: Pumb
Advertiser / client: Pumb
Product / service: Brand Relaunch
Campaign name: PUMB Rebranding. Making Logo Bigger.
Agency network: INDEPENDENT AGENCY
Agency: Banda agency, Kyiv
Web address: https://www.pumb.ua/en
Creative director: Artem Karelin
Designer: Maksym Mazihula, Olha Bonius
Account director (agency): Zhenia Dvoretska
Senior planner: Bohdan Hetmanov
Additional company: PUMB Marketing Team