The Server of Appreciation

Creative idea

Samsung reinvented brand engagement with the 'Server of Appreciation,' a virtual conference in Minecraft drawing 40,000 participants and streamed on Twitch. This pioneering event featured gamer kids showcasing their design skills in a competition judged by influencers, with the winning build hosting the live event. Esteemed speakers discussed the future relevance of gaming skills, impressing parents and emphasizing the positive impact of groundbreaking technology. This innovative approach not only generated 18 million impressions but also strengthened Samsung's position as a leading tech giant, demonstrating how such projects can drive brand reinvention and attract new business opportunities.

Brand name: Futureproof Academy by Samsung
Advertiser / client: Samsung
Product / service: Futureproof Academy Platform
Campaign name: Futureproof Academy - The Server of Appreciation
Agency network: PUBLICIS
Agency: Publicis Groupe Hungary - Budapest
Media agency: Starcom
Additional company: Universum8
Web address: https://jovoalloakademia.hu/jovoallokampusz
Agency chief executive officer: Vladimir Tkachev
Executive creative director: Márton Jedlicska
Creative director: Dávid Harmath
Art director: Sándor Szabó
Copywriter: Ádám Dávid
Designer: Nikolett Varga, Katalin Zsarkó-Drahos
Account director (agency): Gabriella Rácz
Client account director: Tamás Kiss
Media director: Attila Holdosi
Strategic planner / strategist: Dorottya Dinh, Eszter Domonkos
Event production: Universum8
Additional company: Publicis: Claudia Svihran - Business Director Zsófia Véber - Senior Account Director Balázs Simics - Account Director Dávid Knapp - Motion Designer / Editor Dániel Nagy - Copywriter Intern Hyross Ferenc - Social Media Manager Gábor Kiss - Head of DTP Gabi Szabó - DTP Operator Judit Nádudvari - DTP Operator