Exceptional tongue-twister offer

Creative idea

The hero model of the campaign was Hyundai TUCSON, even though many Slovaks still often mispronounce it. But the garbled versions helped us break the communication barrier through wit, and create an emotional connection with clients. We turned it into an entertaining feature and created an exceptionally witty and effective campaign.

Brand name: Hyundai Slovakia
Advertiser / client: Hyundai Slovakia
Product / service: Automobile
Campaign name: Exceptional tongue-twister offer
Agency network: INDEPENDENT AGENCY
Agency: Respect APP, Bratislava
Creative director: Lukáš Lukonič, Csilla Polak
Art director: Csilla Polak, Lenka Hercegová
Copywriter: Michael Papcun
Account director (agency): Tina Bineva, Katarína Adamkovič
Managing director: Tina Bineva
Strategic planner / strategist: Yolka Udičová
Illustrator: Petra Dočekalová