Vola - Ambrosia Fly Away

Creative idea

This is the story of how Vola, through the Ambrosia Fly Away initiative, pioneered THE FIRST POLLEN INTENSITY CALCULATION DATA ALGORITHM FOR RAGWEED IN BUCHAREST. The tool offers a detailed two-week forecast based on users' areas of interest in Bucharest and suggests European destinations with the lowest ragweed pollen levels, all calculated in real-time using an API created from scratch. We encouraged people to fly away from the ambrosia with Vola because it's the safest way to breathe during this season. The results exceeded our expectations, driving BUSINESS GROWTH AND SHOWCASING OUTSTANDING CREATIVE EFFECTIVENESS ON A SMALL BUDGET.

Brand name: Vola.ro
Advertiser / client: Vola.ro
Product / service: Online Travel Services
Campaign name: Ambrosia Fly Away
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi + The Geeks - Bucharest
Creative director: Bogdan Costin & Laura Belc
Art director: Cristina Choleva
Copywriter: Teodora Ionică
Designer: Cezara Lazăr
Account director (agency): Mirabela Manea
Client account director: Liviu Baciu
Managing director: Vlad Petre
Strategic planner / strategist: Miruna Antonescu
Senior planner: Alexandra Pascu
Illustrator: Radu Carata
Digital strategist: Georgiana Feriu
Additional company: Paul Foltache - Sr. Web Developer