ENPARA'S SAVE THE ANIMAL LIVES CAMPAIGN

Creative idea

A current issue in Turkey is the overpopulation of stray dogs. Discussion of mass killings of stray dogs in the Turkish Parliament made Enpara to launch a donation campaign for funding local shelters. We took the concept of EFT (Electronic Fund Transfers), gave it a twist, and turned it into Electronic Food Transfers. We placed a “dog-food icon” on the launch screen of our banking app giving direct access to our “Dog-food Transfers” screen. We also placed a tab on our “Money Transfers page”, creating a roadblock for people to stop and donate, resulting in 195 folds increase in donations.

Brand name: Enpara
Advertiser / client: Enpara
Product / service: Social Responsibility
Campaign name: SAVE THE ANIMAL LIVES
Agency network: INDEPENDENT AGENCY
Agency: Rabarba, Istanbul/Turkey
Media agency: People Initiative
Web address: https://apps.apple.com/tr/app/enpara-com-cep-%C5%9Fubesi/id660620273?l=tr
Agency chief executive officer: Oguz Savasan
Chief creative officer: Pemra Atac Aciktan
Creative director: Ilyas Volkan Yanik
Art director: Ali Yigit Gumus, Nurgul Ileri Turkes, Bilge Nur Kiraz
Copywriter: Ebru Karaman, Asli Tumerkan, Alican Kilicoglu
Account director (agency): Nihan Simsek Gür
Client account director: Aysegul Sinar
Media director: Meral Karabicak
Strategic planner / strategist: Oguz Savasan
Agency producer: Berrak Damla Olgun
Post production: Alp Kiziltan