HUNGER GAMES

Creative idea

The lack of stricter regulation helped gambling become no. 1 recreational activity in Romania.The first study on the impact of gambling upon minors, conducted by Save the Children, revealed a shocking truth: 1 in 4 minors was engaged in gambling. While 7 out of 10 were exposed to aggressive gambling ads, on their way to school. Accessibility and exposure generate addiction. Nationwide we highlighted the dangerous proximity of gambling establishments to school units through children chains. Hand in hand, children across Romania confronted the giant industry with one ambitious purpose: to activate key stakeholders to advocate for stricter legal action.

Brand name: Save the Children
Advertiser / client: Save the Children
Product / service: NGO / PUBLIC EDUCATION
Campaign name: HUNGER GAMES
Agency network: GOLIN
Agency: GOLIN Romania
Additional company: Initiative
Web address: https://golin.com/emea/office/romania/
Executive creative director: Ioana Munteanu
Creative director: Ioana Munteanu/ Lucian Cernat
Art director: Andrei Popa
Copywriter: Ioana Munteanu
Client account director: Bogdan Biszok
Managing director: Cristina Butunoi
Strategic planner / strategist: Catalin Florea
Digital creative: Adrian Anghel, Cristina Stroiu