LaundroMatch

Creative idea

In Asian metropolises, at a time when even bars are closed, there is only one place that stays open 24/7: laundromats. That's why we partnered with the largest chain of laundromats in South Korea (Washenjoy) and the only broadcaster with UCL rights (SPOTV) to turn every laundromat into a 'LaundroMatch,' a sports bar where you can watch games thanks to the conversion of washing machines into 'Watching Machines.'

Brand name: Heineken
Advertiser / client: Heineken
Product / service: Heineken
Campaign name: LaundroMatch
Agency network: PUBLICIS
Agency: LePub, Milan
Additional company: LePub, Singapore
Chief creative officer: Mihnea Gheorghiu
Executive creative director: Andrey Tyukavkin; Eoin Sherry; Cyril Louis
Creative director: Sergey Mast; Marie Poumeyrol; Nick Bakshi; Stefano Zanoni
Designer: Oscar Gutierrez
Account director (agency): Vanessa Liu; Shirine Aoun; Giulia Melegati
Strategic planner / strategist: James Moore
Pr director: Isabella Cecconi
Agency producer: Effy Noahafizah Md Faisal
Additional company: Global CEO LePub, CCO Publicis Worldwide - Bruno Bertelli Global CCO - Cristiana Boccassini; ACD - Yuste De Lucas - Rudy Zulkifly - Roberto Ardigò; Senior Project Manager - Farhan Wahab; Account Supervisor - Marta Dell’Adami; Account Executive - Francesca Gatti; Global Head of Creative Technology - Mauro Mazzei; Senior PR Manager - Eleonora Botta