Human-centred AI campaign

Creative idea

As a leading brand of domestic coffee in the Adriatic region, Grand has built a CSR communication platform around art and young talented artists in association with Sarajevo Film Festival. 3 years ago we launched an online contest and in that time engaged nearly 1000 artists to create their perfect coffee cup design. This year, we decided to add a unique ingredient to our online contest. We used a Human-centered AI approach and integrated DALL-E for art and ChatGPT for text in the background of our web platform. We made the creation process accessible for everyone and results followed.

Brand name: Grand
Advertiser / client: Atlantic Grand
Product / service: Product / Food and Beverage / Coffee / CSR campaign
Campaign name: Let's have time for coffee and a movie
Agency network: INDEPENDENT AGENCY
Agency: Evoke, Belgrade
Media agency: Pro media group
Digital agency: Altermedia / Žiška
Additional company: Pom Pom Communications, Žiška, Altermedia, Pro media group
Web address: https://konkurs.grandkafa.ba/
Executive creative director: Nikola Vuković
Creative director: Nenad Ivić
Art director: Nenad Ivić
Copywriter: Jelena Grijak
Designer: Irina Stojanović
Account director (agency): Marija Milanović
Managing director: Nikola Vuković