Terms Against Bullying

Creative idea

IDEA: We had a shocking discovery, that no one had realized before: that every mobile provider has an anti-violence clause in their 'Terms & Condition'. It informs costumers that anyone using the service for bullying will, by law, have their contract cancelled. So we teamed up with nine universities in Portugal, and created www.termsagainstbullying.com, a website that allowed victims to anonymously report the aggressors number to his mobile provider. We analyzed more than 157 mobile providers' contracts in Europe. We crossed data with our mobile recognition system, and made these contracts available on our platform.

Brand name: Terms Against Bullying
Advertiser / client: Universidade de Madeira
Product / service: www.termsagainstbullying.com
Campaign name: Terms Against Bullying
Agency network: INDEPENDENT AGENCY
Agency: White Rabbit Budapest
Additional company: -
Production company: Monster Films
Web address: https://www.termsagainstbullying.com/
Executive creative director: Istvan Bracsok, Levente Kovacs
Creative director: André Felix, Luis Paulo Gatti
Art director: Luis Paulo Gatti, Kauê Barbosa, Marcos Mendes Tanaka, Shuzhan Yu
Copywriter: Daniel Bensusan, Rafael Bornacina, André Nunes Bueno and André Felix
Account director (agency): Beata Stumpf
Illustrator: Shuzhan Yu
Music: Canja Audio Culture
Digital strategist: Wallace Nery
Digital creative: Lee Monteiro, Wallace Nery, Allan Souza
Additional company: CLIENT SERVICE DIRECTOR: Levente Balint ACCOUNT MANAGER: António Gonçalves