Underwater Art

Creative idea

M2Communications and artist Luka Radojević have created a unique underwater exhibition. Project implementation was challenging, but it resulted in giving a whole new perspective on the notion of artistic space. All the exhibits were made of wood and placed on concrete bases and carefully transported to the exhibition location. The event itself was an idea out of the box - a concept that proves that we can achieve an exceptional experience and effects relying only on our limitless creativity. Inspired by the region and Luka Radojević’s collection “Time”, we dared to combine an art exhibition with the diving experience.

Brand name: Porto Montenegro
Advertiser / client: Porto Montenegro
Product / service: Porto Montenegro art exhibition 'Time'
Campaign name: Underwater Art
Agency network: INDEPENDENT AGENCY
Agency: M2Communications Belgrade
Production company: NEO - New Entertainment office
Web address: https://m2c.rs/en/
Executive creative director: Miro Antic
Art director: Luka Radojević
Copywriter: Branislav Raicevic
Account director (agency): Tamara Zecevic
Managing director: Milena Banovic
Photographer: Sasa Nikolic
Director: Daniel Girizd
Director of photography: Daniel Girizd
Agency producer: Slobodan Stefanovic
Post production: Daniel Girizd
Event production: Dusica Jokovic