Nobody Watches Women's Football

Creative idea

After going through thousands of interviews, opinions and tweets that attacked Women's football, we managed to pin the one that repeated the most: 'Nobody watches women's football'. With audiences watching women's football breaking attendance and viewership record after record, we decided to let actions counter attack the trolls. At the final of Women's Euro 2022, at Wembley stadium.

Brand name: Heineken
Advertiser / client: Heineken
Product / service: Heineken
Campaign name: Nobody Watches Women's Football
Agency network: PUBLICIS
Agency: LePub
Executive creative director: Milos Obradovic, Andrey Tyukavkin
Creative director: Eoin Sherry, Jonay Sosa
Art director: Rimma Krasavina
Copywriter: Alessandro Grillini
Account director (agency): Madalina Marica, Luigi Palma, Mariona Valls Seto
Client account director: Paola Natellis
Strategic planner / strategist: Bela Ziemann
Senior planner: James Moore
Agency producer: Francesca Zazzera, Sabrina Sanfratello
Additional company: Bruno Bertelli: Global CEO Le Pub, Global CCO Publicis Worldwide & CCO Publicis Groupe Italy Cristiana Boccassini, Mihnea Gheorghiu: Chief Creative Officer Maria Carrillo: Associate Creative Director Ali Hares: Social Media Director Natalia Cortes: Social Media Manager