Telia Christmas 2023

Creative idea

Christmas is the most visual time of the year. However, 11.9 % of people in Lithuania have poor eyesight even with corrective measures, such as glasses or contact lenses. This means that about 1 in 10 people in Lithuania cannot fully enjoy the Christmas season or the services and entertainment provided by telecommunications companies. That's why Telia, a leading provider of telecommunications, IT, and TV services in Lithuania, decided to make Christmas accessible to everyone. Instead of creating a traditional Christmas story, we took real steps to make Christmas more enjoyable for people with vision impairments.

Brand name: Telia
Advertiser / client: Telia Lietuva
Product / service: Telecommunication
Campaign name: Telia – Christmas for everyone
Agency network: INDEPENDENT AGENCY
Agency: Clinic 212 Vilnius
Media agency: Media House
Digital agency: Caption
Additional company: Media House, INK agency, Partizanas, Caption, SomeFilms, Digital Sense
Production company: Some Films
Agency chief executive officer: Eglė Paliulienė
Creative director: Arnoldas Zdanovičius
Art director: Milda Kairaitytė
Account director (agency): Clinic 212
Client account director: Jurgita Kojenets
Additional company: INK agency, Partizanas, Digital Sense