The Most Beautiful Dental Clinic In The World

Creative idea

Even though Romania has the most dentistry graduates in Europe and a clear price/quality advantage it is still outperformed by its neighbours, with only 15% of dental services coming from dental tourism. We wanted to change that and establish Romania in European tourism with a different country campaign, first targeting the UK’s NHS dental care shortage. By partnering The Romanian Society of Esthetic Dentistry and The Romanian National Association of Travel Agents, endorsed by the Ministry of Tourism, we’ve rebranded Romania as The Most Beautiful Dental Clinic in the World and launched a booking platform with unique packages.

Brand name: The Most Beautiful Dental Clinic In The World
Advertiser / client: SSER & ANAT
Product / service: Dental Tourism
Campaign name: The Most Beautiful Dental Clinic In The World
Agency network: MCCANN WORLDGROUP
Agency: McCann Bucharest
Media agency: UM Romania
Digital agency: MRM Romania
Additional company: MRM Romania, UM Romania, McCann Central, McCann Birmingham, McCann Demand, markettiers4dc, Weber UK, Craft London
Production company: FRAMES GRAPHIC
Web address: https://thebeautifuldentalclinic.com/
Executive creative director: Catalin Dobre, Costin Bogdan
Creative director: Catalin Dobre, Costin Bogdan
Art director: Karla Georgescu, Rich Hughes
Copywriter: Olivia Spanu, Alex Smith
Designer: Max Henderson
Account director (agency): Andreea Spilca, Tania Gocan, Stefania Tita, Rocsana Marin
Media director: Victor Croitoru
Strategic planner / strategist: Stefan Chiritescu
Senior planner: Cristian Ene
Pr director: Corina Nica
Music: Stefan Crisan
Agency producer: Tiberiu Munteanu, Alexandru Platon
Post production: Bogdan Sturza, Claudiu Trif, Malin Stana, Cristian Tanasie
Post production producer: Ruxandra Stanescu
Digital strategist: Madalina Ioan, Lavinia Stroilescu
Digital creative: Sabina Popa, Ana Maria Sandu, Mihai Pantea
Additional company: Jim Nilsson - Creative Director Jacob Bjordal - Creative Director Cristina Grofu - Social Media Specialist Valeria Pop - Media Buyer Silviu Andresescu - Senior Digital Media Planner Petrea Bruma - Print Production Director Valentin Rusu - Print Studio Director Daniel Avramita - Senior DTP Paul Jenkinson - Editor Andrei Cebotari - Senior Producer Pedro Pinto - Head of Post Production Matt Dollings - Editor Carmen Bistrian, Creative Excellence Manager Europe