IQads - Artificial Creativity

Creative idea

IQads, the main digital platform for creative community (advertising, film, music, design) in Romania, wanted to restate its belief in human creativity in these times of technology and artificial intelligence rise. How? It launched the fake company Artificial Creativity Future Company, led by Yuki Saaki as CEO, using exactly the tools the IQads platform offers for its clients: company profile, interview with Yuki Saaki, press release and communication campaign. The community was intrigued, outraged or angry. IQads used the creatives that reacted as the heroes of the revealing phase in which IQads retated its belief in human creativity.

Brand name: IQads
Advertiser / client: IQads
Product / service: IQads
Campaign name: Creativity will always be human's
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi + The Geeks
Production company: Studioset
Web address: http://www.iqads.ro
Creative director: Bogdan Costin
Art director: Robert Soparlache
Copywriter: Cristiana Petre
Account director (agency): Mirabela Manea, Liviu Baciu
Client account director: Marius Cristea
Film production: Studioset
Director: Iustin Surpanelu
Digital production: Paul Foltache