Swappie - #Ricondizionation

Creative idea

Swappie Introduces #ricondizionation: a cross-platform multi-creator content format that tells GenZ and Millennials that everything they love is already refurbished, and so should be their phones! An art-doc on Youtube with The Kolors (top10 italian pop band) takes us into their creative process made of loops and reinterpretations. On Facebook, Calciatori Brutti took us through the refurbished careers of top players and coaches who changed their lives. We launched a fashion challenge on TikTok and RDSnext (GenZ radio) to transform parents’ wardrobe items into new hot looks for the summer. More and more content are next to come.

Brand name: Swappie
Advertiser / client: Swappie
Product / service: Refurbished mobile phones
Campaign name: #Ricondizionation
Agency network: INDEPENDENT AGENCY
Agency: Different
Web address: http://www.ricondizionation.it/
Executive creative director: Simone Cristiani
Art director: Carlotta Concas
Copywriter: Micol Piovosi & Laura Canto
Account director (agency): Amanda Frascolla
Pr director: Simone Contini
Agency producer: Different
Additional company: Chief Creative Officer – Francesco Guerrera Content Associate Creative Director – Marco Vezzaro Project Manager – Alberto Tessariol Account Executive – Laura Mastellari Casa di produzione video: Different Regia/DOP – Dejan Lakic Videomaker – Iris Marconi Producer – Giorgia Favaretto PR Manager – Chiara Dini Ciacci