Super League

Creative idea

For 72 hours the whole football world was outraged by 12 wealthy teams trying to break off from UEFA Champions League to form a league of their own, a league that will guarantee them both a place in the championship without fighting for it and a lot of money just for their participation. They called it Super League. We mocked the newly formed league with a simple social media post that reinforced our long lasting responsibility claim: Don’t drink and start a league. Enjoy Heineken Responsibly.

Brand name: Heineken
Advertiser / client: Heineken
Product / service: Heineken
Campaign name: Super League
Agency network: PUBLICIS
Agency: Publicis Italy, Milan
Additional company: Le Pub, Amsterdam
Executive creative director: Mihnea Gheorghiu, Milos Obradovic
Creative director: Sandra Bold
Art director: Marie Poumeyrol (Supervisor)
Account director (agency): Elianne Vermeulen
Media director: Jennifer Kye
Strategic planner / strategist: James Moore

Additional company: Global Chief Creative Officer Publicis WW: Bruno Bertelli Chief Creative Officer Publicis Italy: Cristiana Boccassini
 Associate Creative Director: Nico Gonzo Carrassi Global Client Service Director/ Le Pub General Manager: Eleni Charakleia Social Content Creator Lead: Andrea Parra Vinasco Social Project Manager: Carolina van Maaswijk