SHOWCASE

Drone Ecozone

Awards: Shortlist
Entry code: 2301001GD21
Agency: makelove agency Moscow
Advertiser / client: M.Video-Eldorado
Group: G. INNOVATION, Communication and Media Innovation

Creative idea

Drone Ecozone is the first social IT project in Russia from the tech retailer M.Video-Eldorado, in which developers flew drones remotely and made photo content to draw attention to the problem of nature conservation in Russia. We parked our drones in five unusual locations. To unlock a drone, a user solved an IT problem. Each flight lasted 5 minutes, participants could turn the camera, choose the direction of the flight and take photos from any angle. The best photos turned into original prints on hoodies, T-shirts and tote-bags. All sale proceeds went to the Beautiful Children in a Beautiful World Foundation, which takes care of Russia's national parks and reserves.

Brand name: makelove agency
Advertiser / client: M.Video-Eldorado
Product / service: he first social IT project
Campaign name: Drone Ecozone
Agency network: INDEPENDENT AGENCY
Agency: makelove agency Moscow
Additional company: M.Video-Eldorado
Web address: https://merch.ecodron.ru/
Creative director: Kseniya Shapovalova
Art director: Alexandr Lysenko
Copywriter: Olesya Dudnik
Account director (agency): Anna Kretinina
Client account director: Ramil Akberov
Strategic planner / strategist: Olga Kazmina

Image
Play

Signup to our NEWSLETTER