Open Source Pizza

Creative idea

Dodo Pizza is a digital-first pizza company and one of the fastest growing food franchises in Russia. Dodo is an innovative brand, offering its partners cutting-edge proprietary IT products. To maintain growth and extend the franchise abroad Dodo needed a campaign that would help promote its IT capabilities among potential partners. For that we created the AI pizza. We designed AI that created a molecularly perfect pizza recipe. We made AI and its source code available under CC license and distributed it directly through an Instagram bot, giving small businesses the tool to create their own molecularly perfect pizzas.

Brand name: Dodo Pizza
Advertiser / client: Dodo Pizza
Product / service: Dodo Pizza
Campaign name: Open Source Pizza
Agency network: BBDO WORLDWIDE
Agency: BBDO Moscow
Web address: https://ai.dodopizza.com
Executive creative director: Alexey Fedorov
Art director: Alexey Litovka
Copywriter: Petr Martyuk
Client account director: Christina Krushinskaya
Managing director: Natalia Tsyganova
Agency producer: Valery Gorokhov
Digital production: Yuriy Marin
Digital strategist: Claudia Nazarenko, Julia Chmyr
Additional company: Account Manager BBDO Moscow - Maria Shumakova