The Moka Sound

Creative idea

Every day millions of people wake up frantically and without the right harmony. But as all Italians know, a perfect awakening exists, and it is the sound of the Moka. The creative idea was born from this background: to record the sound of the Moka and turn it into an alarm clock for smartphones all over the world. Thus, thanks to a media hack, we introduce a digital Moka in people's homes and morning ritual, creating a first driver to start the day with a real Bialetti Moka.

Brand name: Bialetti
Advertiser / client: Bialetti
Product / service: Moka Express
Campaign name: The Moka Sound
Agency network: SERVICEPLAN
Agency: Plan.Net Italia
Production company: Neverest
Creative director: Alessandro Yuri Alfieri and Federico Capitani
Art director: Augustin Nicolas Fernandez
Copywriter: Andrea Carone
Account director (agency): Sara Ruggiero
Additional company: Social Media Manager: Marina De Lazzari Head of Social: Manolo Trebaiocchi