air dropping fries

Creative idea

Skapto is a small burger chain in Sofia, Bulgaria. Skaptobusa is their drive-in bus. During the summer of 2019, it was parked on an allegedly strategic place to take in orders from the region, which the chain’s other restaurants couldn’t. The problem? In the first 15 days, there were only 15 orders.In mid-summer people were out and about already, but none seemed to know that there was a Skapto-bus nearby. We looked around and identified Sofia’s largest park, which was just a 5-minute walk away. We used people’s inattention to attract their attention through their turned on AirDrop accounts on their iPhones.

Brand name: skapto
Advertiser / client: skapto
Product / service: burgers
Campaign name: air dropping fries
Agency network: INDEPENDENT AGENCY
Agency: proof., sofia
Production company: pudding
Executive creative director: angel iskrev
Copywriter: tsvetoslav tsonev — tsuro
Designer: radoslav panev
Account director (agency): sava ahmakov