CUPRA HERO

Creative idea

Since the event industry stopped during the previous two years, we wanted to transfer the Formentor launch to the digital world. We wanted to directly involve the target group by providing them a unique digital experience. We created a video that is a convergence of gaming and video production. The key channel of the campaign was the micro site cuprahero.rs, whose basic content is an interactive video of a competitive nature, but also important information about the brand and the car itself. Visit https://cuprahero.rs/

Brand name: CUPRA
Advertiser / client: Porsche SCG
Product / service: Car Brand Launch
Campaign name: CUPRA HERO INTERACTIVE VIDEO
Agency network: INDEPENDENT AGENCY
Agency: M2Communications Belgrade
Production company: New Entertainment Office - NEO
Web address: https://cuprahero.rs/
Executive creative director: Slobodan Stefanovic
Creative director: Miro Antic
Art director: Daniel Girizd Stavro
Copywriter: Dusan Zica
Designer: Jelena Ivanovic
Account director (agency): Ana Vracaric
Client account director: Natasa Cubrilo
Managing director: Milena Banovic
Photographer: Aleksandar NIkolic
Film production: New Entertainment Office - NEO
Director: Daniel Girizd Stavro
Director of photography: Daniel Girizd Stavro
Post production: Daniel Girizd Stavro
Post production producer: Daniel Girizd Stavro