Lago Group: 'Le dolci avventure di Gastone' 2024

Creative idea

Lago Group is an Italian confectionery brand with 50 years of history. It asked us to reactivate digital communication across brand channels as a supplier of the Giro d'Italia (the most iconic and followed national-popular event in Italy). We used the mascot Gastone as the main protagonist of an engaging, cross-media storytelling designed to engage new audiences online and offline. Our strategic and artistic direction touched several touchpoints, from limited edition product packaging, to digital channels, as well as the online contest created to interact with a wide audience intercepted through social ads.

Brand name: Lago Group S.p.A
Advertiser / client: Lago Group
Product / service: Multichannel Marketing
Campaign name: 'Le dolci avventure di Gastone'
Agency network: INDEPENDENT AGENCY
Agency: Super Agency, Castelfranco Veneto (TV), Italy
Media agency: Super Agency
Digital agency: Super Agency
Production company: Super Agency
Web address: https://www.merendiamocongastone.it/
Agency chief executive officer: Michele Marcon
Chief creative officer: Michele Marcon
Executive creative director: Alberto Bullado
Creative director: Alberto Bullado
Art director: Alessandra Bianco
Copywriter: Enrico Beltrame
Designer: Alessandra Bianco
Account director (agency): Michele Marcon
Client account director: Alberto Bullado
Media director: Stefano Fassina
Managing director: Michele Marcon
Strategic planner / strategist: Alberto Bullado
Senior planner: Michele Marcon
Pr director: Alberto Bullado
Agency producer: Super Agency
Post production: Super Agency
Post production producer: Alessandra Bianco
Digital production: Super Agency
Digital strategist: Stefano Fassina
Digital creative: Alberto Bullado