Weber Italia: 'Weber, Forever' 2024

Creative idea

Weber Italia asked us to decline the global campaign 'Weber, Forever' in Italy through a multichannel strategy. Therefore, we created an authentic storytelling through a series of online and offline initiatives to engage the audience in an effective and emotional way. To increase Weber's brand awareness and amplify the storytelling, we engaged major food influencers in Italy. To incentivize the purchase of Weber devices and to enhance lead generation we created an online contest with prizes. To encourage store traffic we engaged the public through events at Weber Official Stores.

Brand name: Weber-Stephen Products Italia Srl
Advertiser / client: Weber Barbecue Italia
Product / service: Multichannel Marketing
Campaign name: Weber, Forever
Agency network: INDEPENDENT AGENCY
Agency: Super Agency, Castelfranco Veneto (TV), Italy
Media agency: Super Agency
Digital agency: Super Agency
Production company: Super Agency
Web address: https://www.weber.com/IT/it/concorsoweberforever.html
Agency chief executive officer: Michele Marcon
Creative director: Alberto Bullado
Art director: Luca Brandolini
Copywriter: Enrico Beltrame
Designer: Alessandra Bianco
Account director (agency): Michele Marcon
Client account director: Francesco Candian
Media director: Stefano Fassina
Managing director: Michele Marcon
Strategic planner / strategist: Michele Marcon
Senior planner: Michele Marcon
Pr director: Francesco Candian
Agency producer: Super Agency
Post production: Super Agency
Post production producer: Alessandra Bianco
Digital production: Super Agency
Digital strategist: Stefano Fassina
Digital creative: Alberto Bullado