A thropy for bullying

Creative idea

Estonians are proud of their national achievements: one of the best education systems, the first digital nation, cleanest air. But there is an achievement no one is talking about: Estonia is ranked third in the EU for school bullying. To show that school bullying is a national, not just a personal issue, we created a symbolic trophy. The trophy, crafted from the hurtful words that bullied kids hear daily, was unveiled at a major national event, calling on everyone to unite and get rid of this unpleasant title.

Brand name: A bullying-free school
Advertiser / client: A bullying-free school
Product / service: A bullying-free school program
Campaign name: A thropy for bullying
Agency network: INDEPENDENT AGENCY
Agency: Not Perfect, Tallinn
Web address: https://kiusamisvaba.ee/
Creative director: Vadym Tkachuk
Art director: Liisa Aaliste
Copywriter: Laes Oskar Raun
Designer: Kaisa Vallaots
Account director (agency): Mariin Suvi
Managing director: Rivo Räim
Pr director: Ivo Kallasmaa