The Day A Country STOOD Still

Creative idea

The Czech Insurance Association introduced a new national holiday aimed at reducing speeding accidents. The National Delay Day encouraged both individuals and commercial subjects to slow down by delaying real-life events such as the Prague Astronomical Clock show, the National Football Cup semi-finals, theater plays or university classes. Over 30 companies participated by postponing schedules, creating slow-down promotions and sharing the message on social media. The event gained coverage resulting in earned media worth 10 million EUR, delivering the message “Slow down before it's truly late” to 75% of the population. Result? 10% drop in speeding accidents.

Brand name: Czech Insurance Association
Advertiser / client: Czech Insurance Association
Product / service: Czech Insurance Association
Campaign name: National Delay Day 2024
Agency network: MCCANN WORLDGROUP
Agency: McCann Prague
Additional company: Hero & Outlaw
Web address: https://www.13minut.cz/
Agency chief executive officer: Jan Binar
Chief creative officer: Leonard Savage
Executive creative director: Martin Svetlík
Creative director: Vítězslav Štrobl, Aleš Brichta, Joey Tehranian
Art director: Tereza Víznerová, Mario Poor
Copywriter: Michal Mikeš
Account director (agency): Michal Míka
Client account director: Stanislava Vyhlídalová
Media director: Jan Suda
Managing director: Ivo Půr
Pr director: Denisa Ladka Morgensteinová
Agency producer: Jitka Baldwin
Additional company: Account Manager: Bára Divíšková Web Developer: Tomáš Kysel Social Media: Monika Šindelářová, Tomáš Tancer Media & Channel Specialist: Daniela Klapálková Communication Executive: Dany Rotkovský Creative Excellence Manager: Alice Reindlová Global Creative Product Director: Carmen Bistrian CCO, Europe: Adrian Botan Global CCO: Javier Campopiano Creative Director, CEE: Catalin Dobre PR Specialist: Daniela Kalinová, Noemi Krausová