Finish US

Creative idea

Finish planned to use how-to videos to attract and connect with dishwasher repairers. But the only thing more boring than how-to videos are B2B how-to videos. So the idea was to make the world's most boring how-to videos entertaining. We created the character Mr. Fixley, who speaks directly to the machinists and gives them the necessary information in a new and fun approach. While giving technical information, he also explained the solution in a fun way, linking questions on completely different topics to a problem in the dishwasher. He taught that the solution was to protect the machine with Finish.

Brand name: Finish US
Advertiser / client: Reckitt US
Product / service: Dishwasher Cleaning Products
Campaign name: Mr. Fixley
Agency network: INDEPENDENT AGENCY
Agency: Happy People Project Agency Inc, New York
Additional company: Autonomy, Tonic
Production company: Autonomy
Agency chief executive officer: Orçun Onural, Yaşar Akbaş
Chief creative officer: Ergin Binyıldız
Executive creative director: Atilla Karabay
Creative director: Mesut Yüksel, Şadi Akbudak
Art director: Sezgin Bulut
Copywriter: Mesut Yüksel
Client account director: Gül Şeref
Managing director: Pelin Börk
Strategic planner / strategist: Özlem Akbaş, Ezgim Avkaroğulları
Film production: Autonomy
Director: Uygar Kutlu
Agency producer: Sevinç Öktem, Ali Çiçek, Tuna Aktaş
Post production: Tonic
Post production producer: Şafak Sezgin
Additional company: Marketing Director: Tarık Bayar Strategic Alliances Director: Richard Sidoli Senior Brand Manager: Tarun Gupta Brand Managers: Chloe Druskin, George Drossinos Account Supervisor: İlayda Serbest Çeviker