#wakeupafter6pm

Creative idea

To put it mildly, this summer the stability in Bulgaria was shaken — political turmoil coinciding with a global pandemic. German brand fritz-kola, known for its history of backing the democratic process was to show support. Our task was to make it in a strategic and meaningful way. For many, the end of the workday means hiding in a bubble. Very often at alternative bars, where fritz-kola is positioned. Now that’s a good opportunity to wake people up after 6:00 pm

Brand name: fritz-kola
Advertiser / client: fritz-kola bulgaria
Product / service: soft drink
Campaign name: #wakeupafter6pm
Agency network: INDEPENDENT AGENCY
Agency: proof., sofia
Production company: handplayed
Executive creative director: angel iskrev
Art director: emanuela belovarski
Copywriter: petko kolarov; boyan zlatarski; asya maradzhiyska
Designer: boyana aleksieva; katrin kreovska
Account director (agency): sava ahmakov
Client account director: juliana tsvetkova
Strategic planner / strategist: nikolay dievski
Digital strategist: kristiyan stefanov